TAD = The Auto Directory
The team behind The Auto Directory have a combined 60 years experience in the automotive sector.
Under The Hood
The Auto Directory team have been publishing motoring directories since 1998.
After working in the automotive industry in Australia and the United Kingdom, mainly in the dealership service and spare parts sectors and later in after-market parts sector, its senior director had near on 30 years in the trade.
At the time, motoring online was in its infancy, with directories instrumental in the development and exposure of the industry online.
After publishing strictly ‘automotive’ directories for 16 years, it was time for something new.
Google, after initially supporting directories as a valuable resource had in effect devalued the entire directory industry, along with automotive directories. Google saw the proliferation of directory software that launched web sites on the fly, without any real content, or worse, stolen content as sites without value and poor results for its readers.
Although our directories were 100% human edited and strictly maintained, our sites were lumped in with the ‘also-rans’ and suffered accordingly.
In 2014, during the decommission of a server one of its oldest directories (this address) required moving. It seemed a waste of time and resources to move the site ‘as is’. It had not generated traffic, revenue or interest in quite some time, so time for a new direction.
With Google’s devaluation of directories, it became obvious that there was a need in the industry for a top-level resource that listed web sites, that in turn listed automotive web sites. These sites in themselves are generally not in the ‘automotive’ industry but in the publishing industry about the automotive industry.
The Auto Directory
World wide list of automotive and motoring web sites.
- UK Motoring Directory | Profile
- The Automotive Directory USA | Profile
- Australian Motoring Directory | Profile